Singer Kelly Rowland has been named Global Brand Ambassador for Olay and will front a new campaign for its Super Collection.

The Procter & Gamble-owned heritage skin care brand tapped the former Destiny’s Child member and Grammy Award-winning solo performer due to her status as a “timeless global beauty icon” who already uses the brand in her routine.

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Centred on Olay’s Super Collection – which includes Super Serum, Super Cream and Super Eyes – the partnership pairs “iconic Y2K glamour with modern, high-performing skin care that combats daily overload and delivers the ultimate, radiant glass skin finish”, the brand said in a statement.

Jenny Lundie, Olay UK&I Brand Director, told Cosmetics Business: “The best partnerships are the ones rooted in real authenticity, and that is exactly what made joining forces with Kelly Rowland feel so right.

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Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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