Covering all Olive Young stores in South Korea, occupying a large area of exclusive exhibition area in the core business district, and ranking first in sales of pore care and beauty instruments in multiple categories all year round-this is the general impression of Korean consumers of Medicube Meitichou. This national technology skin care brand that must be hoarding when visiting South Korea has long since left South Korea and has become the global industry benchmark that tops the Asian beauty market value, dominates the TikTok global beauty category, and has entered 3000 Wal-Mart stores in the United States.

Today, Medicube has officially launched in the offline market in China.

The brand has not been able to deploy offline in China before, precisely because it attaches great importance to this market: it rejects short-term extensive distribution of goods and insists on finding long-term strategic partners who can deeply implement the concept of "home theater skin care." In the end, Mr. Coding (Shanghai Mr. Coding Biotechnology Co., Ltd.), which has a national 10,000-level terminal network and a mature international brand localization trading system, became a strategic partner of the brand in China.

On July 31, the Medicube Medicufou China offline strategy conference with the theme of "Deep Cultivation of Medical Research and Revitalization" concluded successfully at the Jiaxing Hilton Hotel. Li Shengyuan, general manager of Medicube Meiqiufu brand in China, and Jia Qisen, general manager of Mr. Coding, visited the scene, bringing more than 100 core channel agents, beauty vertical media and industry professionals across the country to jointly witness the brand's vision of "meeting yourself The best skin in history" opens a new chapter in the Chinese market.

Asia's beauty globalization strength leads the industry with growth for 12 consecutive years

Behind the rapid growth of Medicube Medicube is the deep cultivation and precipitation of its parent company, South Korea's APR Group, for more than ten years.

APR Group was founded in 2014 by Mr. Kim Byung-hoon, founder and president. With online shopping malls as its core business structure, APR Group has created a new business model for efficient circulation in South Korea, and continues to deepen the offline and global markets relying on online advantages. Relying on a development strategy of continuous innovation, the group has achieved positive revenue growth for 12 consecutive years since its establishment. In 2025, overall revenue will reach 1.5273 billion won, and the proportion of overseas business has climbed to 48%. Overseas markets have become the core engine of the group's growth.

In 2026, APR Group will set two industry milestones: first, its market value has successfully surpassed the three traditional giants Amore Pacific, LG Life Health, and Shiseido, and has become the first market value of Asian beauty products; second, it has been successfully selected into Time magazine's "TIME100 Most Influential Companies in the World" list. It is the first Korean beauty company to appear on the list, representing South Korea's professional beauty technology to officially stand on the world's top commercial stage.

In terms of global layout, APR Group has formed a mature system of online and offline collaboration: online ranks at the forefront of beauty categories on platforms such as Amazon and TikTok Shop; the number of offline global stores has exceeded 10000, and more than 1500 have been stationed in the U.S. market alone. Core stores and rapidly expanded to approximately 3000 Wal-Mart stores. The brand also appeared at the Coachella Music Festival as the first sponsor of South Korea's beauty group, and its global brand influence continued to rise.

All-Star Matrix + Hard-core Products Build Global Technology Skin Care Benchmark

As the flagship core brand of APR Group, Medicube Medicube has always adhered to the brand philosophy of "problem-oriented·scientific evidence", with "Your Skin, Our Science" as the research and development core, targeting pores, anti-aging, barrier repair and other precise skin issues, relying on professional dermatology research and development and strict clinical verification, we have created a cinema-level home skin care solution for consumers around the world.

The influence of the brand sweeping the world cannot be separated from the all-star endorsement system covering many countries and all ages: South Korea's top idol Zhang Yuanying serves as the global spokesperson of AGE-R beauty instrument, Japan's top eye black lotus, Korean national goddess Kim Hee-sun, national MC Liu Zaishi respectively cover the mainstream market of Japan and South Korea; International supermodels Kendall Jenner, Hailey Bieber, BLACKPINK Lisa, She Shiman, A Jiao, Zhang Jingxuan and other stars at home and abroad spontaneously punch cards and plant grass; More White House diplomats, APEC selected brands as cooperation rumors, high-end circle public praise broke out in an all-round way.

Relying on the medical research strength of the Group, Medicube has created a number of trump product lines that have been verified by the global market:

·AGE-R series home beauty instrument: brand phenomenon-level ace product line, integrating RF RF, EMS micro-current, electroporation three cinema-level technology, global cumulative sales exceeded 5 million units, perennial ranked first in the Korean beauty instrument category sales. This press conference will announce two major co-branded masterpieces: First, it will launch a limited co-branded beauty instrument with ZO&FRIENDS IP, a subsidiary of G-Dragon, a world-class trend benchmark, to achieve a heavy collision between professional technology skin care and top trend art; Second, it will work with global spokesperson Zhang Yuanying to create FOREVER:CHERRY Bow Princess Air Cushion Comb. This is also Zhang Yuanying's first joint brand cooperation. The product has both fashion attributes and collectible value, becoming a phenomenon-level trend beauty product.

·PDRN Salmon Repair Series: The brand's long-term trump card. The core soul ingredient, salmon PDRN, has a base similarity of up to 98% to human DNA. It reproduces the core essence of the Korean Theater Water Light Project, which can quickly fade red, moisturize, and tighten and delicate skin for 2 weeks. The growth rate of the series in the 20 months since its launch has reached 233%, and the cumulative global sales volume has exceeded 50 million pieces, ranking steadily for a long time.

Different from the shallow model of "goods distribution" of traditional agents, Shanghai Code is positioned as a strategic trader and long-term partner for overseas brands to enter the China market. At present, the company has deployed and operated more than 10000 physical terminal outlets at home and abroad, and its channel network covers more than 20 provinces and cities across the country. From high-end department stores in first-tier cities, beauty collection stores in core business districts, to professional skin management stores in sinking markets, the company has accumulated complete The practical experience of cross-level and cross-regional terminal operations has successfully helped many overseas beauty brands complete the cold start of the China market from 0 to 1.

For Medicube Meitiqiu, Shanghai Code will output full-cycle, one-stop operation support that can be implemented:

·Goods side: Customize exclusive product combinations according to different channel customer groups, simultaneously introduce global hot products and limited co-branded products, and adapt to multiple scenarios;

·Terminal: Reuse the brand's global standardized pink visual system, output experiential display solutions and shopping guide training systems, and strengthen the professional perception of "home theater care";

·Mobile sales end: Supporting a complete set of mobile sales solutions such as theme activities, node blasting, and star IP linkage to directly replicate mature profit models;

·Client: Build a unified member operation and repurchase system to enhance the lifetime value of a single customer and help stores achieve long-term stable income.

Strong alliance two-way empowerment to seize the first-mover dividend of offline technology skin care

At present, the offline beauty market in China is in a critical period of category iteration. The homogenization of traditional skin care products has intensified and prices have become seriously entangled. However, the technological skin care and home beauty instrument tracks have maintained rapid growth and have become offline channels. The core incremental track.

On the one hand, it is a brand that tops the top of East Asia's beauty, has the world's top medical research strength and the ability to create hot models, and has mature offline terminal models. On the other hand, it is a channel operator that is deeply involved in offline in China and has full-link landing capabilities. The cooperation between Medicube and Shanghai Code is regarded by the industry as a milestone in the offline track of technology and skin care.

For channel partners across the country, this cooperation has brought certain growth opportunities: Medicube Meitiqiu has a globally verified matrix of hot products, with high customer orders, high repurchase, and strong topicality. It is superimposed on Zhang Yuanying and Quan Zhilong's joint brand and other top-level traffic IP supports, which naturally have terminal drainage capabilities, which can help stores jump out of low-cost internals and build differentiated category advantages; Shanghai Code provides a full set of implementation support from display and training to sales and membership. Cooperative stores can directly replicate mature operation models without having to explore by themselves, greatly reducing trial and error costs.

It is worth noting that this is the first time that Medicube Medicube has officially deployed the offline market in China. Previously, the brand only reached China consumers through cross-border e-commerce. Offline channels have been blank for a long time, and the first-mover dividends are significant. At the launch ceremony, dozens of core regional agents have reached preliminary cooperation intentions, and the first batch of high-quality outlets are being quickly locked in.

According to reports, in the future, both parties will promote the layout of China's market in stages: in the first year, complete high-end channel coverage in core cities and create benchmark model outlets; in the second year, deepen the sinking market layout and build a three-dimensional offline network; The long-term goal is to build Medicube Medicuve into the leading brand of China's technology skin care track, allowing the concept of "home cinema-level skin care" to reach more China consumers.

The press conference has many highlights and national investment promotion is launched simultaneously

This press conference fully presented the entire range of Medicube's star products, and set up an immersive product experience area. Guests present can personally operate the AGE-R series beauty instruments, experience the full range of PDRN skin care products, and experience the skin care charm of medical research technology up close. At the event site, Li Shengyuan, the general manager of the brand's China region, fully disclosed the brand's global strength and China market strategy to China industry partners for the first time, and announced the two major products: ZO&FRIENDS limited joint joint beauty instrument and Zhang Yuanying joint air cushion comb, which were unanimously recognized by channel merchants and the media.

At the same time, the awarding ceremony for strategic partners in China was officially held. Jia Qisen, general manager of Shanghai Coding, disclosed Medicube's three-year strategic plan, channel layout rhythm and terminal empowerment system for the China market for the first time.

Jia Qisen said at the scene: "Medicube is a top technology skin care brand with hard-core medical research strength and market verification around the world. The home-theater-level skin care concept it advocates accurately matches the current China consumers. Skin care upgrade needs. Shanghai Code is honored to be the brand's strategic partner in the Chinese market. In the future, we will give full play to the core advantages of full-link offline operations to bring professional and efficient technological skin care solutions to more Chinese users. We will also replicate the mature dynamic sales model 1:1 to every cooperative customer, allowing every product to bring its own traffic offline, allowing every brand to bring its own halo offline, and working with national channel partners to jointly nudge the broad new future of China's technological skin care market."

It is reported that the first batch of offline core outlets of Medicube Medicube in China will be officially launched in the third quarter of 2026.

This article explores Aromatherapy, Fragrance, Perfume, Essential Oil, Fireless Aromatherapy, Aromatherapy Candle, Vine Incense Stick, Home Fragrance, Natural Aromatherapy, Diffuser, sharing the latest industry insights and offering practical references for enthusiasts.

Source: 品观网 (https://www.pinguan.com/)

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