On August 10, Omani luxury perfume brand Amouage announced its results data for the first half of fiscal year 2026 on the brand's official LinkedIn account: retail sales are estimated to reach US$360 million, a year-on-year increase of 74%, setting a record The strongest half-year performance in history.

The brand said that its performance during the period benefited from two structural drivers: first, the accelerated growth momentum in various regions around the world; and second, the appeal of the creative product matrix led by the Essence series and the classic perfume line. Relying on its craftsmanship, contemporary creativity and Omani cultural heritage, these advantages continue to consolidate Amouage's leading position among global high-end perfume brands.

Amouage achieved strong growth in all regions, mainly relying on expansion of its boutique store network, deepening customer interaction and improved operational efficiency. Among them, China's market rose 286% year-on-year, leading the entire Asian market.

at market

Sales in the European market increased by 98% year-on-year, becoming the brand's second largest market, with growth driven by Italy, Spain, Germany, Austria, the Netherlands and the United Kingdom.

Sales in the Asia-Pacific region increased by 97% year-on-year, led by the China market. Thanks to the continued opening of boutique stores and strong consumer demand, sales in the China market surged by 286% year-on-year.

Sales in the Americas increased by 90% year-on-year, driven by the opening of the flagship store in Beverly Hills and new boutiques in Houston and Miami.

The Middle East and Africa remain the brand's largest market, with sales increasing by 48% year-on-year. Despite the regional turmoil, the Saudi Arabia market still showed strong resilience and growth momentum.

Driven by exclusive new product launches and personalized customer experience, Amouage.com's official website sales more than doubled year-on-year.

by product

The appeal of branded products remains high, and consumer demand continues to shift to the brand's high-end product line. Consumers prefer perfume products with higher fragrance concentration and more complex craftsmanship.

Sales of the Essence series tripled year-on-year. The Gulf Cooperation Council (GCC) restricted the new product Oud Zuhal to sell out within a few days of release, further boosting the growth of the series;

The Secret Garden series launched a new product, Love Hibiscus, which was widely praised around the world and doubled the overall sales of the series;

Sales of the Exceptional Extraits series have nearly doubled, confirming the brand's leading position in the field of artistic perfumes;

Two new works, Suede Ibri and Tonka Misfah, have been added to the Attars series. Amouage continues to explore Oman's terroir and landscape with the most technically demanding works in perfume craftsmanship.

In addition to business performance, Amouage continues to strengthen its role as Oman's global cultural representative through culture, hospitality and industry leadership.

The brand and Mandarin Oriental have entered into a joint cooperation for exclusive global hotel care and launched Whispers of the Fan to bring Omani hospitality concepts to guests around the world. At the same time, Amouage has won many international awards, including The Fragrance Foundation Awards, known as the "Oscar of the Perfume World."

The brand stated that it will always focus on purposeful growth, expand its global footprint, create new sensory rituals beyond perfumes, and continue to interpret the contemporary Omani spirit through its unique vision in the world's high-end fragrance field.

|Source: Amouage official LinkedIn

|Photo source: Amouage official LinkedIn

|Editor in charge: LuxeCO

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