From June 3rd to 6th, the 16th International Art Perfume Exhibition Esxence was held in Milan, Italy. This exhibition attracted more than 20,000 professional visitors, up from 13,500 last year. More than 400 brands from 40 countries and regions participated in the exhibition, including 108 new brands, with an exhibition area of 20,000 square meters, and the overall scale reached a record high.

As one of the largest and most representative professional exhibitions in the global niche fragrance industry (exhibition area, participating brands and number of visitors), Esxence, established in 2009, has developed into an important window for observing perfume brand innovation, consumer preferences and industry development.

Judging from the new products on display this year, the fragrance trend formed in the past two years has not changed significantly. Fruit tunes, vanilla and creamy delicacies still occupy the mainstream of new product launches, and the light style represented by pure and herbal plants has become another development direction worthy of attention.

Fruit aroma is still one of the most active categories and an important entry point for many brands to attract young consumers. Compared with traditional floral or oriental tunes, the fruit aroma has higher recognition and affinity, and is especially popular among Gen Z consumers.

At this year's exhibition, État Libre d'Orange released Let's Pretend, a new book created by Givaudan perfumer Nizrine Bouzzaoui Grillé, which combines floral and wooden elements with peach notes;Alexandre J reinterprets six classic works in The Elixir Collector series and further strengthens the fruit notes;Jeroboam tried to combine Ambroxan and raspberry in its new product Eliksiro; China perfume brand Voice from the Sky launched a new strawberry note Tough Berry; Fugazzi from Amsterdam has launched a new book, Pomegranoudh, which is a woody fruit aroma that blends pomegranate and agarwood. The essence concentration is 30%, and the fragrance is long-lasting.

At the same time, the application range of fruit aroma is further expanding and is no longer limited to common raw materials such as citrus and berries. Esse Strikes The Notes 'Naked Banana is inspired by bananas, and Reinvented's Aether Aura explores kiwi notes, reflecting the brand's attempt to create differentiation through more recognizable fruit elements.

Another trend that has continued for many years is that the popularity of vanilla has not diminished.

L'Atelier Parfum has launched three new products around vanilla, interpreting this classic raw material from different dimensions;Scent of Africa has released Assaye created by perfumer Julien Rasquinet, which combines vanilla with wood and spicy aroma. It can be seen that the focus of brand competition is no longer whether to use vanilla, but how to give this mature raw material a new expression.

Gourmet perfumes also continue to evolve and further develop towards creamy aroma, smoothness and creamy texture. Among them, Tonka Bean became one of the most frequently appeared raw materials at this year's exhibition. With the development of carbon dioxide extraction technology, its natural creamy feel and almond aroma have been further enhanced, making this raw material an important part of many new products.

Le 12 Victor Hugo launched by Jacques Fath combines Lingling beans with lavender, while Lucius Maximus of Fragrance Du Bois blends them with sandalwood to show a more woody expression.

At the same time, milk aroma elements have also begun to appear widely in different themes such as coffee, cocoa, and matcha.

Borntostandout, a Korean luxury perfume brand that has been BOLD from L'Oréal Venture Capital Fund, is one of the most lively booths on this theme. The brand displays the Fine Fragrance Coffee Collection, which includes a coffee aroma and a scented toothpaste. The launch of toothpaste is a strategic layout for the brand to transcend the fragrance category and extend into the lifestyle field. In addition, the brand also previewed Sephora's exclusive Cola Addict and Harrods 'exclusive Golden Milk.

Ambre Latte from Essential Parfums, Ricordami from Bottega Veneta, and Matcha Crème from L'Atelier Parfum all reflect this trend. Versatile Paris specially launched Very Bad Rice inspired by the Thai dessert mango glutinous rice, which combines fruit, milk and rice flavors, reflecting the extension of gourmet perfumes from traditional dessert flavors to more regional food cultures.

In contrast to the rich food tone, the minimalist flavor represented by "purity" is also continuing to expand its market influence.

Tobba's Musc Albedo and Scentception's Clean both focus on clean clothing, white musk and aldehyde fragrance, continuing consumers 'preference for cleanliness and comfort in recent years.

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This change signifies that the niche perfume industry is gradually shifting from the past creative model that relied on brand founders and independent perfumers to a more professional and systematic development stage. With the further involvement of R&D resources, supply chain capabilities, and international perfumery companies, the boundary between niche perfumes and luxury perfumes is becoming increasingly blurred, and industry competition will also gradually shift from conceptual innovation to a comprehensive competition involving product strength, brand operations, and globalization capabilities.

The next Esxence will be held from February 24th to 27th, 2027 at the Allianz MiCo Milano Convention Centre in Milan.

| Source of Information: Esxence official website, premium beauty news, bwconfidential

| Image Source: Various brand official websites, Esxence official website

| Editor in Chief: LuxeCO

This article explores Aromatherapy, Scent, Perfume, Essential Oil, Fireless Aromatherapy, Aromatherapy Candle, Vine Incense Stick, Home Scent, Natural Aromatherapy, Diffuser, sharing the latest industry insights and offering practical references for enthusiasts.

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