THE WHAT? Procter & Gamble-owned skincare brand OLAY has named Grammy Award-winning artist Kelly Rowland as Global Brand Ambassador, with the partnership centred on its Super Collection.

THE DETAILS Rowland will front the OLAY Super Collection, which includes Super Serum, Super Cream and the recently launched Super Eyes. The appointment builds on the commercial momentum of Super Serum, which OLAY says became the number-one selling serum at Boots UK following its launch, while Super Cream has secured Amazon’s Choice status. The campaign will position Rowland as the global face of the range, combining celebrity-led marketing with OLAY’s focus on simplified, multi-benefit skincare.

THE WHY? The appointment reflects OLAY’s strategy of using a globally recognised ambassador to extend the momentum of one of its key skincare franchises, supporting brand visibility and the continued growth of the Super Collection across international markets.

Source: INSTAGRAM

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Source: Global Cosmetics News (https://www.globalcosmeticsnews.com/)

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