Beyond the scent

Fragrances innovation

At Robertet, we believe that innovation is essential to capturing the essence of natural beauty and transforming it into unforgettable olfactory experiences. Our quest for innovation prompts us to explore new extraction methods, discover new ingredients and use cutting-edge technologies, such as artificial intelligence, to refine our creations.

It embodies our commitment to excellence, demonstrating how science, craftsmanship and creativity merge to define the future of perfumery.

naturIA by Robertet

NaturIA is a revolutionary artificial intelligence designed by Robertet to transform the field of olfactory creation.

This tailor-made AI interacts with our vast range of ingredients to enrich and accelerate perfumers’ creative process. NaturIA respects designers’ unique sensibility to each formula, while boosting their creativity.

NaturIA is more than a tool; it’s a personal AI that intensifies the sensory experience of fragrances, linking olfactory memories to deep personal emotions.

cleanRscent

CleanRscent is Robertet’s new range of eco-designed absolutes and specialties.

This range is perfectly in line with the group’s stated aim to position itself as a major player in natural ingredients, and to offer an immediate response to customer and market demands for more responsible perfumery.

Primarily intended for high-end perfumery, cleanRscent is also used in home and personal care products.

ACtiscent

ActiScent fragrances are meticulously formulated with natural aromatic extracts, chosen for their beneficial and synergistic properties, targeting a specific cosmetic action. They are the product of avant-garde research and development aimed at exploiting and revealing the unsuspected cosmetic virtues of traditional perfumery ingredients.

Thanks to our cutting-edge facilities, such as the cell culture laboratory, our experts are able to assess the efficacy of over 400 natural aromatic raw materials. ActiScent® fragrances are designed to enrich olfactory projects and support the cosmetic performance of products, with their effectiveness confirmed through rigorous testing, offering an optimal combination of scent and care.

seed to feel

Seed to Feel is an advanced methodology designed to measure an individual’s emotional responses to a specific scent by analyzing their neurophysiological reactions. Today, innovation is defined through: – The evaluation of fragrances within the context of the finished product (eau de toilette, cream, soap, shower gel, diffuser, etc.), rather than solely the raw materials contained in the fragrance. – A neurophysiological protocol integrating EEG measurements to capture brain activity related to emotions, combined with complementary biometric data (patented in France, China, and the United States). – A proprietary artificial intelligence tool that transforms this data into a unique emotional signature for each scented product.

NEUTRAL

Neutral® fragrance technology was developed and patented by Robertet to eliminate bad odors. Our scientific teams continued their research in this area and studied the anti-odor action of new aromatic raw materials. This advance has been the subject of new patent filings, in France and internationally, as well as a trademark deposit: Neutral Plus®. Initially designed to precisely meet the specific needs of our customers through patented technology, applied to a variety of olfactory categories and product formats. Among them, household products such as laundry care, air fresheners, surface and multi-purpose cleaners, as well as personal and animal hygiene. It is also used in industrial applications, particularly for sanitation and air treatment. The Neutral Plus® patent is described as “a composition comprising at least one compound from the α-acetylenic ketone family and a mixture of aldehydes chosen from two different families”, thus offering an innovative and effective solution against unwanted odors.

This article explores fragrance, aromatherapy, home fragrance, reed diffuser, scented candle, essential oil, perfume, natural fragrance, room scent, car fragrance, sharing the latest industry insights and offering practical references for enthusiasts.

Source: Robertet News (https://www.robertet.com/news/)

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