Charlotte Tilbury has been named the Official Make-up, Skin Care and Fragrance Partner of the upcoming film Practical Magic 2.

A sequel to Practical Magic – the 1998 movie starring actors Nicole Kidman and Sandra Bullock as sisters and modern-day witches – Warner Bros. Pictures’ Practical Magic 2 is set to be released in cinemas on 11 September.

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The new partnership “reflects a shared belief in beauty’s power to transform not only how people look, but how they feel”, Charlotte Tilbury said in a company statement.

It will see Charlotte Tilbury celebrate “magic, confidence and empowerment” with the brand’s products appearing in the film.

This will include Bullock’s character Sally Owens holding the Puig-owned brand’s Pillow Talk Blush Balm Lip Tint in Cherry Talk.

The collaboration, which marks Charlotte Tilbury’s first-ever film tie-up, will also include six curated Charlotte Tilbury “magical” beauty kits, which are available from charlottetilbury.com, as well as the brand’s Easy Beauty for You app.

The Practical Magic Book of Beauty Spells kit includes Airbrush Flawless Setting Spray, Exagger-Eyes Volume Mascara, Magic Energy fragrance, and Pillow Talk Blush Balm Lip Tint in Cherry Talk, as seen on Sally Owens.

Charlotte’s Magic Skin Moonlight contains Magic Serum Crystal Elixir and Magic Cream, while The Pillow Talk Love Effect Spell kit comprises Matte Revolution Pillow Talk Original and Pillow Talk Lip Cheat.

The Exagger-Eyes to Hypnotise Trance set contains Exagger-Eyes Easy Eyeshadow Stick, Exagger-Eyes Volume Mascara and Rock 'N' Kohl in shade Bedroom Black.

Charlotte Tilbury has collaborated with Practical Magic 2

Finally, The Pillow Talk Kiss Charm includes Pillow Talk Blush Balm Lip Tint and Pillow Talk Lip Cheat, while The Airbrush Flawless Feeling comprises Airbrush Flawless Finish powder and Airbrush Flawless Setting Spray.

Each set has savings of 10% to 15% compared to buying them separately.

“Darlings, I am so excited that Charlotte Tilbury Beauty is the exclusive beauty partner of the unmissable Practical Magic 2,” said the brand’s namesake founder and MUA Charlotte Tilbury.

“Full of charm, mystery and meaningful storytelling, the film celebrates something I have always believed: that magic is all around us.

“It is found in the traditions we share, the people we love and the belief that anything is possible.”

Tilbury continued: “My philosophy has always been rooted in the power of positive thinking, visualising your dreams and manifesting the life you want.

“For over 30 years, I have decoded and demystified the beauty secrets I learnt working with the world’s biggest stars, bottling them into award-winning make-up, skin care and fragrance so everyone, everywhere, can experience the confidence-boosting power of a Tilbury transformation.

“But the greatest beauty transformation is not only what you see in the mirror – it is how it makes you feel.

“When you look your most beautiful on the outside, you feel unstoppable on the inside. I call it that Tilbury feeling.

“Like the enchanting story of Practical Magic 2, every beauty routine begins with intention.

“A swipe of Pillow Talk, a touch of my Magic Cream or the finishing veil of a mood-boosting fragrance can transform your energy and help you step into your power.

“When you unlock the magic of confidence, you believe in yourself, dream bigger and feel ready to make anything possible. That is why beauty really is practical magic.”

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Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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