THE WHAT? Clarins has appointed Chinese actress, director and producer Zhang Ziyi as the new global spokesperson for Clarins Precious, its premium skincare line.

THE DETAILS Zhang will front a new global campaign for Clarins Precious centred on skin longevity, craftsmanship and the brand’s scientific skincare expertise, drawing parallels between her approach to her craft and Clarins’ focus on precision, innovation and excellence; the campaign and accompanying creative assets will roll out globally in September 2026.

THE WHY? The appointment gives Clarins Precious a globally recognised ambassador with particularly strong resonance in China, supporting the luxury skincare line’s international positioning and reinforcing its messaging around premium innovation, expertise and skin longevity.

Source: PR Newswire

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Source: Global Cosmetics News (https://www.globalcosmeticsnews.com/)

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