Longevity has moved from buzzword to the defining driver in beauty and wellness. But it's a driver still in transition: marketing is racing ahead, regulation hasn't caught up, and the science is playing the long game. So what does that mean for the brands, formulators and claims teams building the next generation of products?

Join our webinar, From Anti-Ageing to Longevity, for a clear-eyed look at where the category really stands.

You will learn:

How longevity is reshaping consumer expectations across every age group

What search and social data reveal about where demand is really heading

How longevity claims are made today

How to bridge long-term science with the short-term proof consumers actually trust

Backed by fresh consumer research and market signals, we'll cut through the hype and show how longevity science translates into real skin solutions - including a first look at some of Evonik's own ingredient innovations.

Whether you sit in R&D, marketing or regulatory, you'll leave with a sharper read on the opportunity - and the pitfalls to avoid.

Longevity is redefining beauty. Don't let your pipeline age out.

Register now for the webinar on September 15th, 3 p.m. CET evonik.click/longevity or https://go.evonik.com/CS-PC_EN-20260915LongevityWebinar_LP.html

This article explores fragrance, aromatherapy, home fragrance, reed diffuser, scented candle, essential oil, perfume, natural fragrance, room scent, car fragrance, sharing the latest industry insights and offering practical references for enthusiasts.

Source: Cosmetics Business (https://www.cosmeticsbusiness.com/)

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